Final Fantasy XV: How Square Enix plans to woo a new generation of players

The words “Final Fantasy XV” might sound like nonsense for anyone unfamiliar with the long-running video game series. But the developers hope that they can convert some of those people into new fans with a combination of games and movies.

Final Fantasy XV (out September 30 for PlayStation 4 and Xbox One) is the next entry in the renowned Japanese role-playing game series. The story centers around Noctis, a prince from the kingdom of Lucis, and his friends as they go on an adventure-filled road trip.