Fiksu: Volume of app downloads skyrocketed in November

Mobile just keeps getting bigger.

The Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free apps in the iOS app store (it does not track paid apps), recorded 8.1 million downloads in November. That is a 42 percent growth over the previous year’s 5.7 million, as you can see in the chart above. Fiksu attributes the surge to new iPhone ownership and increased device use over the Thanksgiving break. Fiksu gets its information from 3.5 billion app installs and 5.4 trillion marketing events tracked across 1.7 billion devices.