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Fiksu lets marketers target its audience of 3 billion mobile devices

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

I’m not sure there are 3 billion mobile device profiles in the world. But Fiksu says there are. And the mobile marketing company said today it is creating a self-service platform that allows marketers to directly target its audience on mobile devices.

Fiksu will thereby be giving marketers control of an audience that can be targeted across mobile ad channels. The Boston-based company said its Mobile Audience Platform allows marketers to put their own data to work in combination with Fiksu’s data, giving them complete control over media-buying while improving reach, scale, and audience targeting.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.