FIFA Mobile gets makeover to appeal to a global smartphone audience

EA Sports has learned a lot about making mobile games, and its latest revisions for its soccer app are prime examples of those lessons.

FIFA Mobile Soccer’s latest update is live on iOS and Android, and it introduces a number of new modes built specifically for the way people enjoy games on smart devices. As always, fans can play with their favorite clubs and players while also building up their Ultimate Team. But this time around, EA is putting an emphasis on quick action and daily events. More importantly, the publisher shrunk the game down so that it is only a 100MB download. That means it can reach players around the world who may have slower 3G connections, which is a common problem in a number of emerging markets where soccer and the $36.6 million mobile-gaming market are both huge.