Goal! FIFA 23 scores 10.3M players in first week

EA Sports is busting out its best goal celebrations to mark the record breaking launch of FIFA 23. The soccer — or football — simulator brought in 10.3M players in its first week, the highest ever in franchise history.

These new players translated into massive growth in playtime. In the first 23 days, FIFA 23 accumulated 15.7 billion minutes or just shy of 262 million hours of total playtime. This averages to about 11.4 million hours played per day. Compared to FIFA 22’s first 22 days, this year’s release is averaging 22% more hours played per day in its initial release window.