FanAI is acquiring Waypoint Media, an esports data startup.
FanAI is acquiring Waypoint Media, an esports data startup.
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FanAI buys esports data startup Waypoint Media

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

FanAI, an esports audience analytics company, announced it has acquired esports data startup, Waypoint Media. It’s one more sign that esports is heating up, as market researcher Newzoo forecasts esports will become a $1.7 billion market by 2021.

FanAI will integrate Waypoint’s tools into its existing platform to provide additional granular audience data points that give clients unique actionable insights in order to guide marketing, sponsorship, and fan activation decisions. The purchase price wasn’t disclosed.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.