Many self-respecting gamers have always favored building their own custom gaming PCs. But people like me don’t have the time or skill to do it right, and that’s why Falcon Northwest exists.
Kelt Reeves started the company out of his dorm room in 1992. While rivals such as Voodoo PC and Alienware emerged and became bigger, they got acquired and subsumed into larger companies. HP disbanded Voodoo PC and kept it going as a brand. Dell bought Alienware and turned it into a mass-produced brand. But Medford, Oregon-based Falcon Northwest stayed small, and today is still has just 25 employees.

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