Facebook aims to monetize games better.
Facebook aims to monetize games better.
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Facebook’s rewarded video and playable ads are taking off for game publishers

Facebook said that game publishers and developers are increasingly monetizing their mobile games with Facebook Audience Network. In 2018, the total number of active gaming publishers on Facebook Audience Network grew over 50%, reflecting the effectiveness of Audience Network in balancing the game experience and with relevant ads from global Facebook advertisers.

Facebook shared four updates related to game monetization for developers and advertisers.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.