Facebook will bring AR ads to the News Feed fall 2019

Would you interact with a digital ad featuring polls, games, augmented reality (AR), or some Frankensteinian combination of the three? Facebook seems to think so. The social network this morning announced it will broadly launch three new ad units on its platform, starting with polls and playable ads in the mobile News Feed and followed by AR ads in beta globally this fall.

The trio of new formats come months after Facebook launched a poll sticker for Instagram Stories ads. Playable ads, an interactive video product that lets users install and try apps before buying them, made its debut at the ChinaJoy gaming conference in August 2018. As for AR ads, a select group of advertisers has been testing them since their 2018 reveal at Facebook’s F8 developer conference.