Facebook is raising its profile at E3 2017.
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Facebook tries to woo gamers with E3 livestreaming

Facebook is expanding its presence at the Electronic Entertainment Expo (E3). It will have an E3 “activation” that encourages fans to share their game enthusiasm on Facebook from a booth in the prominent lobby of the West Hall of the Los Angeles Convention Center at the gaming industry’s biggest trade show starting June 13.

The goal of the Raise Your Game booth is to help “build a global community for gamers to discover, watch, play, and share the games they love with the people they care about,” said Franco De Cesare, global head of console and online gaming at Facebook, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.