Messenger games have been played billions of times.
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Facebook starts letting developers monetize Instant Games on Messenger

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Facebook has launched advertisements to monetize a new type of popular casual game, dubbed Instant Games, which people play on the Facebook Messenger feed.

The company launched Instant Games for Messenger last year, enabling developers to create games that are playable in a Messenger feed. The games are easy to play and accessible, and usually resemble older arcade experiences. Since the launch, billions of games have been played.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.