Facebook is gunning to be the social network for gamers and other passionate communities, and it is releasing a couple of new tools that will help those creators and their videos get noticed more easily.
The Facebook Creator App helps creators manage their presence on Facebook, and the Facebook for Creators site is a central destination to get resources to improve and grow. The Facebook Creator app launches globally on iOS today, and an Android version will be available in coming months.
“Creators around the world are sharing their videos on Facebook to build a community around their passion — whether their passion is comedy sketches, their favorite recipes, or even knitting sweaters,” said Chris Hatfield, product manager at Facebook, in a blog post. “On Facebook, creators can connect with more than 2 billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetize with products like branded content.”
The creator app is a one-stop shop for livestreamers, where they easily create original video, go live with exclusive features, and connect with their community on Facebook. And they can do all of that from their mobile phone.
The tool has a Live Creative Kit, which makes it easy to create live broadcasts with a personalized feel. Creators can add intros as openers to their live broadcasts, outros that conclude them, and custom live stickers that viewers can use to interact. The creators can connect with fans and collaborators with a unified inbox, which centralizes comments from Facebook and Instagram, and messages from Messenger. There are also camera effects and analytics about page results.
The Facebook for Creators website provides tips on how to create great videos, connect with fans, and grow on Facebook. The destination will launch with a Q&A with top Facebook gaming creator StoneMountain64, who has a million followers on Facebook.