Facebook and Supercell partner on Clash of Clans AR experience

Five years after its release, Clash of Clans continues to be one of the top 10 grossing games on the app stores. And Facebook and Clash of Clans creator Supercell are teaming up to promote the mobile strategy game with an augmented reality experience on a smartphone.

A week ago, Supercell revealed a video that showed the Builder, the funny character who creates structures in Clash of Clans — only to see the structures destroyed — left for greener pastures. He wants to find a place where his creations might last longer than the next battle. (Supercell said more than 100 billion town halls have been destroyed in Clash). That video received more than 38 million views. And since AR is still a novelty for users, the AR promotion has a better chance of engaging them.