Will families get out the popcorn to watch AI-created TV shows?
Will families get out the popcorn to watch AI-created TV shows?
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Fable’s Showrunner showcases Netflix of AI with user/AI-generated TV shows

Fable is launching its Netflix of AI platform, Showrunner, which lets people make their own TV shows by writing prompts which are turned into shows by AI.

The San Francisco company won two Primetime Emmy awards and is run by CEO Edward Saatchi and veterans from Oculus, Pixar and AI startups. Once focused on virtual reality, Fable is now it’s pivoting hard into the AI wave with the launch of 10 TV shows where users can make their own episodes, Saatchi said in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.