Want people to play your free-to-play game? Don’t be greedy

This sponsored post is produced by Mark Robinson,CEO, deltaDNA.

How many poorly designed or frustratingly greedy free-to-play games are you playing at the moment? None, I’m guessing – which puts you firmly in the majority. Indeed, our research shows that poor game design causes up to 60 percent to 80 percent of players to leave a game for good following a disappointing first session.