Experian's Audigent and Fandom have teamed up. Source: Fandom.
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Experian and Audigent team up with Fandom to reach Gen Z consumers

Audigent and Experian have announced an expanded collaboration with Fandom, the world’s largest fan platform.

The collaboration enables marketers to tap into more than 2,400 ready-made Experian audience groups directly within FanDNA Helix, Fandom’s first-party AI-powered data product.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.