Audigent and Experian have announced an expanded collaboration with Fandom, the world’s largest fan platform.
The collaboration enables marketers to tap into more than 2,400 ready-made Experian audience groups directly within FanDNA Helix, Fandom’s first-party AI-powered data product.
By combining Experian’s marketing data with Fandom’s fan insights, brands can connect with Fandom’s highly active community—especially its large Gen Z audience—to ensure their brand messages align with the biggest moments in entertainment and gaming on a global scale.
The collaboration gives marketers three clear advantages.
First, it delivers AI-powered audience targeting at scale by pairing Experian’s marketing data with Fandom’s first-party fan insights and its massive reach with Gen Z consumers to enable precise audience targeting for brands.
Second, Fandom’s Helix surfaces fan passions and activates contextually relevant targeting that lets brands align against fandoms and content relevant to their users.
Third, Helix is already driving results: early campaigns lift intent improved by as much as 72% and adding Experian’s syndicated audiences powers additional privacy-safe targeting.
“FanDNA Helix is the largest AI-powered ad platform in entertainment and our clients have seen a 50% lift in brand awareness and a 72% surge in purchase intent by utilizing Helix’s probabilistic AI targeting capabilities,” said Jeremy Steinberg, chief revenue officer at Fandom, in a statement. “Combining our real-time, culturally relevant and contextual targeting with Experian’s valuable audience segments becomes a powerhouse combo for brands looking to tap into the biggest moments in entertainment and gaming on a macro scale.”
“Marketers seek reliable quality reach,” said Chris Feo, chief business officer at Experian Marketing Services, in a statement. “By making Experian’s syndicated audiences accessible within Fandom’s fan ecosystem and utilizing Audigent’s data management platform technology, we enable brands to connect with consumers wherever they engage, respecting privacy and ensuring performance. This collaboration offers advertisers a unique opportunity to transform fan passion into compelling campaigns that drive growth.
Experian’s turnkey audience catalog spans demographic, lifestyle, in-market, and behavioral attributes derived from deterministic consumer datasets and modeled insights. Each segment is privacy-safe, ready for immediate activation across programmatic, CTV, mobile, social, and other channels.
This expanded integration underscores Fandom’s commitment to providing privacy-first, performance-driven solutions and gives brands the speed, scale and insight they need to tap into Gen Z fan passion around key pop culture moments and turn that into measurable business outcomes.