David Polfeldt is a senior adviser for PlayerUnknown Productions.
David Polfeldt is founder of Bespoke Pixel.
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Ex-Ubisoft leader David Polfeldt joins PlayerUnknown Productions as senior adviser

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

PlayerUnknown Productions, a game studio headed by battle royale pioneer Brendan Greene, announced it has hired David Polfeldt to act as a senior adviser.

Polfeldt left Ubisoft’s Massive Entertainment studio in Sweden in March 2021. He spent 17 years at Massive, which was responsible for creating the Snowdrop game engine and shipping big titles such as The Division and The Division 2. It is also working on the upcoming Avatar and Star Wars titles.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.