Estars is a new esports engagement platform.
Estars is a new esports engagement platform.
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Estars launches interactive esports engagement platform for fans

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Estars is unveiling an interactive engagement platform for esports events around the world.

The Dublin-based company bills itself as a fan-first destination for everything esports, combining the best elements of competitive gaming with a social platform to create an innovative and enhanced viewing experience designed to spur active engagement for the biggest esports competitions around the world.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.