Esports World Cup Foundation signs Amazon Ads for 3-year collaboration

The Esports World Cup Foundation (EWCF) announced a strategic three-year collaboration with Amazon Ads.

The deal will combine the Esports World Cup’s (EWC) premier esports and gaming event, returning to Riyadh, Saudi Arabia, from July 7 to August 24, with Amazon’s full-funnel advertising and entertainment services to deliver unprecedented fan experiences and expand the tournament’s global reach.