Esports makes up 21.3% of Twitch’s viewers

Esports is becoming a big deal in driving online video traffic. Market researcher Newzoo said today that esports drives 21.3 percent of viewership on livestreaming site Twitch, which has grown to more than 100 million viewers a month.

And while Twitch’s creation of a market of game spectatorship is often credited for the dawn of esports, there’s plenty of evidence to show that esports is helping Twitch grow even more massive. Newzoo estimates that fans watched 475.5 million hours of esports content across all franchises from July 2015 to December 2015. The average viewing time was 79 million hours per month.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.