Esports is becoming a big deal in driving online video traffic. Market researcher Newzoo said today that esports drives 21.3 percent of viewership on livestreaming site Twitch, which has grown to more than 100 million viewers a month.
And while Twitch’s creation of a market of game spectatorship is often credited for the dawn of esports, there’s plenty of evidence to show that esports is helping Twitch grow even more massive. Newzoo estimates that fans watched 475.5 million hours of esports content across all franchises from July 2015 to December 2015. The average viewing time was 79 million hours per month.
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