Esports broadcasts and augmented reality go together like biscuits and gravy

Esports is the next sport to hit the big time. Its young, passionate fanbase already surpasses American football, globally. So far, the fans have largely been served by online coverage or from dedicated pay-TV channels, but established channels like Turner’s TBS have now started to cover the sport and are bringing in higher production value.

The main challenge for content producers like ourselves and channels is to bring a digital sport to life in the real world, bringing the audience closer to the action. At the same time, it opens up new possibilities to create exciting, new forms of coverage.