Game Generation promotes the
Game Generation promotes the benefits of playing video games.
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ESA launches ‘Game Generation’ campaign to promote gaming’s benefits

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

The video game publishers group is launching a new promotional campaign called Game Generation, which will underscore the benefits that video games bring to our lives.

The Entertainment Software Association is trying this softer approach as a way of combating the scapegoating narrative that some people are advancing that video games are bad for us and even drive us to kill each other.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.