The real humans of 3Lateral, a maker of digital humans tools.
The real humans of 3Lateral, a maker of digital humans tools.
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Epic Games acquires digital humans tool maker 3Lateral, cuts ad deal with Appodeal

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Fortnite maker Epic Games has acquired 3Lateral, a startup that makes tools that makes crafting digital humans easier. This tool finds use in video games, animated entertainment, and enterprise applications.

The Novi Sad, Serbia-based 3Lateral will continue supporting game industry, film, and television partners in pursuit of perfecting the realism of digital humans, who will become an increasingly popular part of the landscape as a kind of friendly face on artificial intelligence technologies. Epic Games did not disclose the purchase price, though it can certainly afford the deal after raising $1.25 billion recently.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.