Epic and LEGO team up to create safe space for kids in the metaverse

The LEGO Group and Epic Games have teamed up to take on the metaverse. The new, long-term partnership is aiming to create a safe space for kids to play in the coming age. To that end, the partners are developing creative tools for kids to make and share their own content.

“Kids enjoy playing in digital and physical worlds and move seamlessly between the two,” says Niels Christiansen, CEO of the LEGO Group. “We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”