Elf Labs has copyrights on hundreds of characters in zombie or robot form.
Elf Labs has copyrights on hundreds of characters in zombie or robot form.
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Elf Labs launches transmedia business with hundreds of trademarked fairytale characters

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

Elf Labs is unveiling itself as a new transmedia business built around its ownership of hundreds of trademarked fairytale characters in zombie form.

The Los Angeles company has an Emmy-winning production team, a seasoned branding/licensing division and it is powered by AI and compression technology, Elf Labs said. It was started (originally as Toon Studio) by Billy Phillips 15 years ago and is now run by CEO David Phillips, his son.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.