Electronic Arts, Amazon, and Comcast make bids to buy Nexon

Electronic Arts, Amazon, and Comcast have joined the bidding to buy Asian online gaming firm Nexon, according to a published report. In doing, so, the separate bidders join previous bids submitted by Netmarble, Kakao, and private equity fund MBK Partners. South Korea’s Maeil Business newspaper reported the new bids, based on confidential sources.

Ultimately, the deal is expected to top $9 billion, which is the value of shares held by Nexon founder Kim Jung-ju and his family. He has announced he plans to sell his 98.64 percent stake in NXC, which owns 47 percent of Nexon.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.