EEDAR deconstructs how to succeed in mobile and tablet games

EEDAR made its name as a console and PC game number-crunching research company. But the firm is now releasing a 120-page report on mobile and tablet games today to show companies how they can succeed in the overcrowded and rapidly expanding North American mobile gaming market.

The report is relevant to most of the big and small players in games, as 194.8 million consumers in North America own or have access to a smartphone and tablet. About 73 percent, or 141.9 million people, play mobile games, according to EEDAR. The report shows that if you win these players over, you can win really big in the $4.6 billion North American market. But it also shows a lot of ways to lose in this difficult and sometimes unpredictable field.