Scott Cronce
Categories

EA’s top geek Scott Cronce steers us through gaming’s future technology (interview)

  • Posted byby Dean Takahashi
  • Updated
  • 12 min

Disclosure: The organizers of the Siggraph Business Symposium covered part of my expenses to Anaheim. Our coverage remains objective.

Every game company needs a super geek like Scott Cronce. As vice president of technology at Electronic Arts, the publisher of series like the first-person shooter Battlefield and city-builder SimCity, Cronce has to look at the newest technologies and figure out what strategy EA should pursue in terms of spending its own R&D dollars. He has to be a seer, finding the path through the icebergs so that EA doesn’t become the Titanic, blindsided by technological change.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium perks.
Join Now
Already have an account? Sign in here
Previous page
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.