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EA’s Peter Moore lays out tiered esports strategy to make everyone a star

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

The growth of esports in the past decade has been impressive, and now the game industry’s biggest companies are diving into it. An example is Electronic Arts, which just unveiled its esports strategy at its press conference at the Electronic Entertainment Expo (E3) event in Los Angeles.

Peter Moore, chief competition officer at EA (who will speak at our GamesBeat 2016 conference on Aug. 1–3 in Los Angeles), said in a blog post and an interview with GamesBeat that EA’s vision is simple: to make stars out of all of its players.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.