EA’s new rule for Twitch and YouTube streamers: You must disclose sponsorships

If you are a content creator on YouTube or Twitch, publisher Electronic Arts has some rules it wants you to follow.

EA posted an update on its German blog today that explains its requirements for the influencers it works with on YouTube, Twitch, and other sites. The company wants these personalities to fully disclose if they are collaborating with the publisher in any way. EA goes into detail about what it expects, and that includes revealing the nature of the partnership in any content shared on social media. Many of these EA policies are variations on rules that the United States Federal Communications Commission has laid out for online personalities that present themselves as regular people online but are actually receiving free products or compensation. Recently, publisher Warner Bros. settled with the FCC over its sponsorship deals with creators like PewDiePie, and EA is trying to avoid that fate itself.