Need for Speed
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Need for Speed challenges players to become racing icons

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Electronic Arts showed off the customization and story of its reboot of Need for Speed, the racing title coming this fall.

EA opened its press event at Gamescom 2015 in Cologne, Germany, with a discussion of how you can customize cars, create your own adventure, and impress other racing icons with your designs or outlaw behavior.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.