Earn Alliance launches Ally Pass to reward Web3 gamers for playing

Join the Leaders Making Gaming’s Next Big Deals. GamesBeat NEXT brings 500+ executives, CEOs, founders, and investors to San Francisco, November 2–3, to shape the future of gaming, entertainment, and AI. Connect with industry leaders, forge strategic partnerships, and close deals that move business forward. Be in the room. Get your ticket.

Web3 game aggregator Earn Alliance announced today that it’s launching a new feature, called Ally Pass, that rewards users for playing games on the service. A major feature of the Ally Pass will be the introduction of Magic Muffins, NFTs that transform the more the player levels up their Pass; they become fully mintable and tradeable once players have leveled up to the highest tier.

The company plans to drop the Magic Muffins to Ally Pass users throughout the rest of the year, and players can customize them for profile pictures for an upcoming game launch. In addition, Ally Pass users receive a token airdrop at the end of each season for an amount determined by their XP. In addition to the Ally Pass, Earn Alliance also announced it’s holding its token generation event on September 24.

Earn Alliance offers its “engagement-as-a-service” to gamers and publishers looking to transition to web3 via its rewards service. The platform recently celebrated its partnership with SkyMavis via Ronin Week, in which players connected 57,000 Ronin Wallets. Earn Alliance also integrated Ronin’s games into its platforms.