Blizzard’s Hearthstone: Heroes of Warcraft has paved the way for collectible card games on mobile, a new $1.2 billion category. And Electronic Arts is hopping on that road today with the limited launch of its free-to-play Plants vs Zombies Heroes collectible card game for mobile devices.
The launch comes just two weeks after EA launched its Plants vs. Zombies: Garden Warfare 2 shooter for the PC and consoles, and it gives tens of millions of PvZ fans one more way to enjoy a franchise that has generated huge revenues for EA and its PopCap Games division. It also gives EA an offensive weapon to compete with Hearthstone, which has generated more than $500 million in revenue for rival Activision Blizzard on both mobile and PCs.
GamesBeat