EA testing new Battlefield titles through “Battlefield Labs” initiative

Electronic Arts — developer and publisher of games like Madden and EA Football Club — has announced an extensive community testing initiative for their latest and thus far untitled next Battlefield game. If successful, this project could mean a much more player-focused testing path for multiplayer games before launch.

Dubbed “Battlefield Labs,” the stated goal is to start the testing and community ideation phase while the game is in pre-alpha and let their wants and needs shape the project. By carefully monitoring feedback, the teams developing Battlefield are poised to react quickly before the game comes out and, in a worst case scenario that has been seen before with Battlefield, fail to catch on with players out of the gate. This lets the most hardcore Battlefield fans take a hand in shaping the game to what they want it to be.