EA Originals is publisher’s program to help and promote indie developers

Electronic Arts is boosting on its efforts to help independent studios from around the world.

At a press briefing today for the massive Electronic Entertainment Expo trade show in Los Angeles, the publisher announced its new EA Originals label. Under the name, Electronic Arts will team up with smaller studios, supporting them throughout development and marketing, and publishing their games. The company first did this last year when it worked with Coldwood Interactive to bring the adorable platforming game Unravel to consoles and PC.