Bill Mooney, senior vice president at EA Mobile
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EA Mobile believes that brands are only half of the answer in mobile games

  • Posted byby Dean Takahashi
  • Updated
  • 16 min

Bill Mooney is the vice president and general manager at EA Mobile, and reports directly to Electronic Arts’ chief executive Andrew Wilson. That tells you how important mobile gaming has become to the video game giant.

EA has had some breakout hits like The Simpsons: Tapped Out, a free-to-play mobile game that continues to grow its business after three years on the market. It has also had luck with the launch of SimCity BuildIt. But EA has a long way to go to catch up to mobile gaming leaders such as Supercell’s Clash of Clans.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.