EA kills its E3 briefing in favor of EA Play livestreams

Electronic Arts is once again planning to hold its own fan gathering outside of one of the industry’s biggest events. When the Electronic Entertainment Expo (E3) trade show kicks off in June, gamers can hop over to Hollywood to check out EA Play for themselves.

The EA Play event begins Friday, June 7, and it runs through Sunday, June 9. The company is reserving Friday for its announcements, and then it will invite fans to come play its games on Saturday and Sunday.