Battlefield Hardline
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EA hijacks traditional shooters with Battlefield: Hardline

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

Electronic Arts has a lot at stake in Battlefield: Hardline, the first-person shooter cops-and-robbers video game that debuts today. If it succeeds, it will open a new front in the Battlefield series, pivoting from modern military combat to something that’s more akin to Grand Theft Auto.

If EA can establish Hardline with gamers, it will have a new cash cow franchise in the multibillion-dollar shooter market. And it will validate EA’s Visceral Games studio, maker of the Dead Space series and its attempt to spread the spirit of Battlefield to a new category.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.