EA hated Ultima Online until it didn’t

Ultima Online was a landmark game for the industry, setting a standard for persistent, online worlds and paving the way for the massively multiplayer online role-playing game genre when it launched in 1997 for PC. But at one time, its publisher didn’t want to have anything to do with it.

Member’s from Ultima Online’s original team — Richard Garriot (aka Lord British, the creative director), Starr Long (executive producer), Raph Koster (designer), and Rich Vogel (vice president of tech and shared services) — talked about the game’s creation during a talk at the Game Developer’s Conference today. While they understood the excitement of their project, which they called Multima at the time, Electronic Arts wasn’t convinced.

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Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.