Electronic Arts acquires Glu Mobile for $2.4 billion

Electronic Arts is getting into the Kim Kardashian business. At least, that is the case if its deal to grab mobile gaming behemoth Glu Mobile goes through. EA announced its plans today to acquire Glu in a deal worth $2.4 billion. The companies expect the acquisition to close in second quarter of this year. This is EA’s second major acquisition in recent weeks, following its move to bring publisher Codemasters under its umbrella.

Glu is known for the aforementioned Kim Kardashian Hollywood game as well as other mobile hits like Tap Sports Baseball, Dine Dash Adventures, and Disney Sorcerer’s Arena. As a mobile publisher, Glu specializes in bigger-budget mobile games, often with full 3D visuals. But it also focuses on free-to-play games that run for years and generate revenue from microtransactions. That is the business model that EA has repeatedly told investors it wants to emphasize in the future.