Jufu in Immortals of Aveum.

EA and Ascendant Studios launch Immortals of Aveum trailer with single from rapper Jufu

Electronic Arts and Ascendant Studios have collaborated to release a launch trailer for the upcoming game, Immortals of Aveum.

The trailer showcases the ground-breaking single-player, first-person magic shooter set to the beats of rising rapper and musician Jufu. The trailer, accompanied by Jufu’s latest single All Time Great, provides viewers with a glimpse into the immersive world of Immortals of Aveum, set to hit PlayStation 5, Xbox Series X|S, and PC via EA App, Steam, and Epic Games Store on August 22. I’ve previewed it and like how it’s like Call of Duty in a fantasy environment.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.