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E3 2016’s social media mentions reinforces Sony’s dominance

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Sony generated the most attention on social media at the Electronic Entertainment Expo, the big game trade show in Los Angeles this week, according to social media analysis by ListenFirst and Synthesio. But the results from E3 weren’t necessarily a wipeout, as Xbox generated more conversations on social according to ListenFirst.

ListenFirst reported that Sony’s PlayStation team posted the most social content, with the God of War trailer on YouTube winning in popularity. But Xbox generated the most online conversation from fans by a large margin, ListenFirst said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.