E3, triple-A, virtual reality — and the real holder of the Throne of Games

The video game industry roared into Los Angeles last month for the Electronic Entertainment Expo, its annual confab featuring big games, big names, and big announcements.

Although the conference itself is where the top console and PC game studios announce their lineup for the year ahead, it’s also a time to support more imminent releases with a midyear advertising blitz. But while games like “Batman: Arkham Knight” and the “Jurassic World” Lego title were supported by the most TV advertising dollars among console games, the real battle for consumer attention is being fought elsewhere.