E3 stretches in new directions: mobile games, VR, and 5,000 fan attendees

The Electronic Entertainment Expo arrives the week of June 14 in Los Angeles, where 50,000 people will gather to experience the latest in gaming one of the industry’s biggest and most important trade shows of the year. Each year, we’ve interviewed Mike Gallagher, chief executive and president of the Entertainment Software Association, which puts on the event, about what’s going to be new and different.

Gallagher is the chief spokesman for the game industry, which  according to market researcher Newzoo will be a $91.5 billion business by the end of 2015. He has to navigate issues ranging from video game violence to diversity in not just games themselves but the people who make them. We talked about a lot of the issues and trends in gaming in advance of the show. He also spoke at our last couple of GamesBeat events about the increasing reach of gaming and its expansion to new platforms such as virtual reality.