Bethesda event at E3 2019
Bethesda event at E3 2019
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E3 2020 cancellation: Game industry reacts to physical vs. digital marketing

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

The Entertainment Software Association announced today that the coronavirus forced it to cancel the Electronic Entertainment Expo, the big game trade that takes place (well, usually) every June in Los Angeles.

More than 65,000 industry professionals and fans go to the event, which is in its 25th year. But the show had a lot of problems with major vendors pulling out, such as Sony, Electronic Arts, Blizzard, and others.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.