The busy halls of E3 2017.
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E3 2018: How to survive gaming’s biggest show

I am so old I can’t remember how many times I have been to the Electronic Entertainment Expo (E3). I just know I missed only a couple of them. Given that, I am uniquely qualified to tell you youngsters how to survive and enjoy the show. Pay attention, because some things have changed. It pays to be prepared, as I’m sure other elderly people tell you.

Once again the show will fill the huge Los Angeles Convention Center, with more than 200 exhibitors on the expo floor from Tuesday, June 12, until Thursday, June 14. There are more than 200 exhibitors with something like 3,250 products on display, according to Mike Gallagher, CEO of the Entertainment Software Association. More than 70 of the products have never been seen before.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.