Dying Light studio Techland launches Gemly, its Steam-like digital store

Techland is joining Valve, Epic Games, CD Projekt Red, and the rest of the gaming companies that have their own digital-distribution platforms on PC. Gemly is a store where you can buy PC games, like Techland’s Dying Light, or products like the sci-fi survival horror adventure Alien: Isolation from other developers and publishers. This online portal also features exclusive content for Techland’s games.

The digital PC gaming market was worth $36 billion in 2016, and Valve’s Steam store made up a huge portion of these revenues. But other markets like GOG, Amazon, EA Origins, and more have carved out a piece of it for themselves as well.