DualShock 4 gets hot new colors, including rose gold

Sony Interactive Entertainment is looking to capitalize on strong gamepad sales with some new colors for its DualShock 4 gamepad. The company announced four new gamepad colors as well as a fresh design for its wireless gaming headset. The DualShock 4 controllers begin shipping in September for $65. You can get the headset at some point later in the fall for $100.

The updated DualShock 4 colors include Electric Purple, Red Camouflage, Titanium Blue, and Rose Gold. If you are basic, like me, that translates to purple, red with some black blotches, silvery blue, and shiny pink.