Don’t get more players. Get more players playing more

This sponsored post is produced by Jason Seldon, the founder and CEO of P4RC.

In recent years, GamesBeat has published numerous articles about the rising costs of user acquisition and the challenges involved in retaining and monetizing these users. One such article quoted a study, which concluded that on average, players must use an app at least 10 times before making an in-app purchase. The article went on to add that 26 percent of apps are used only once. Aside from just creating a great game that is naturally retentive, which is no easy feat for any developer, a number of tools are available for developers to attempt to overcome these retention challenges.