Doing more with less: A conversation on automation in performance marketing   

This article is part of a Gaming Insights series paid for by Facebook. 

We spoke with mobile gaming marketers from Tilting Point, Tripledot Studios, and etermax to better understand artificial intelligence (AI) and machine learning. Our discussion with these industry leaders dives into how each has leveraged automation for their user acquisition and marketing strategies, what success looks like (and if they’ve experienced challenges), and how they’ve used Facebook automated solutions into the work they do.